职称：副教授
邮箱：zhangyun@swufe.edu.cn
简介：西南财经大学管理科学与工程学院副教授，西南财经大学企业管理博士。
教育背景
2012年 四川农业大学 工商管理 学士
2016-2018年 澳大利亚昆士兰大学 企业管理 联合培养博士
2018年 西南财经大学 企业管理 博士
专长和成果
主讲课程
《人工智能产品设计》、《智能体设计及商业创新》、《数智管理GAI应用》等
代表论文
Yun Zhang, Xia Li, Rongqin Liu, Qinghong Shuai, Caiyan Huang. (2025). How facial cues of streamers drive purchase intention in live streaming commerce: Based on a lens model. Journal of Business Research, 190, 115193.
Rongqin Liu, Yun Zhang, Lin Li. (2024). The effectiveness of virtual vs. human influencers in digital marketing: Based on perceived psychological distance and credibility. In Proceedings of the Annual Meeting of the Cognitive Science Society (pp. 5653-5660).
Rongqin Liu., Yun Zhang*, Chuan Luo, Shangyu Tan, Yunqu Gong. (2024). Review content type and hotel review helpfulness: Direct and moderating effects. Information Technology and Management, 25(4), 383-406.
Yun Zhang, Chuan Luo, Hongyan Wang, Yang Chen. (2023). “A right to be forgotten”: Retrospective privacy concerns in social networking services. Behaviour & Information Technology, 42(7), 829-850.
Yun Zhang, Xinzhu Ran, Chuan Luo, Yue Gao, Yu Zhao & Qinghong Shuai. (2022). “Only visible for three days”: Mining microblogs to understand reasons for using the Time Limit setting on WeChat Moments. Computers in Human Behavior, 134, 107316.
Yun Zhang, Hongyan Wang, Chuan Luo, Siyu Chen. (2021). Ephemerality in social media: Unpacking the personal and social characteristics of Time Limit users on WeChat Moments. Frontiers in Psychology, 12, 712440.
Yun Zhang, Si Shi, Shijun Guo, Xiaogang Chen, Zhirong Piao. (2021). Audience management, online turbulence and lurking in social networking services: A transactional process of stress perspective. International Journal of Information Management, 56, 102233.
张赟, 谭尚雨, 邱杏颖, 帅青红. (2021). 基于扎根理论的社交媒体用户使用限时动态设置的影响因素研究. 情报资料工作, 42(4), 96-103.
张赟, 翁清雄. (2018). 多源评价的特点与内在机制. 心理科学进展, 26(6), 1131-1140.
Yun Zhang, Qingxiong Weng, Nan Zhu. (2018). The relationships between electronic banking adoption and its antecedents: A meta-analytic study of the role of national culture. International Journal of Information Management, 40, 76-87.
